Strategic Communications Partnership
Positioning Madhive as the defining brand at the intersection of local TV and programmatic innovation — elevating its voice across media, analyst, and industry ecosystems while amplifying the thought leadership of its executive team.
Scope of Work Overview
Our integrated approach combines strategic counsel, media relations, content creation, and industry engagement to establish Madhive as the innovation leader in local TV advertising. This comprehensive partnership delivers measurable visibility, thought leadership amplification, and sustained competitive advantage across all stakeholder audiences.
Total Monthly Retainer: $25,000
This investment delivers comprehensive coverage across all critical communications channels, ensuring Madhive maintains sustained visibility and competitive advantage in the rapidly evolving ad-tech landscape.
Strategic Support
Foundation for Market Leadership — $5,000/month
Our strategic support transforms Madhive's go-to-market vision into actionable communications frameworks that drive measurable market impact. Through continuous executive partnership and analyst cultivation, we ensure your innovation story resonates with the audiences that matter most.
This foundation enables rapid response to market opportunities, competitive threats, and industry shifts while maintaining consistent messaging across all stakeholder touchpoints. We serve as your strategic communications partner, not just an external vendor.
Executive Partnership
Bi-monthly strategic calls with Chris, Jim, and Fabric leadership to align on priorities, review market dynamics, and refine messaging frameworks.
GTM Activation
Comprehensive planning and execution support for go-to-market initiatives, with competitive tracking reports delivered monthly.
Analyst Engagement
Curated program leveraging relationships with Tim Hanlon, Alan Wolk, and key industry analysts to build credibility and influence.
Positioning Guidance
Ongoing counsel on marketing investments, messaging refinement, and development of value propositions that differentiate Madhive in crowded markets.
Industry Engagement
Maximizing Event & Awards Impact — $5,000/month
Visibility isn't built solely through media coverage and content — it requires strategic presence at the industry events, conferences, and award programs where decision-makers gather and reputations are forged. Our industry engagement practice ensures Madhive maximizes return on every interaction.
From securing speaking opportunities at marquee events to crafting award submissions that win, we provide the logistical support and strategic counsel that transforms attendance into influence. We track over 200 annual opportunities and prioritize those that deliver the highest strategic value for your investment.
Local NEXT Support
Comprehensive logistical and strategic planning for Madhive's flagship event, including speaker curation, media coordination, and post-event amplification.
- Pre-event promotional strategy
- On-site media relations
- Post-event content maximization
Speaking Opportunities
Proactive pitching to secure executive speaking slots at tier-one events including CES, Cannes Lions, Advertising Week, NAB Show, and IAB Leadership Summit.
- Panel topic ideation
- Speaker submission preparation
- Presentation development support
Awards Strategy
End-to-end awards program management from tracking submission deadlines to crafting compelling narratives that differentiate Madhive's innovations.
- Monthly opportunity dashboard
- Submission copywriting and design
- Win amplification campaigns
Strategic Partnerships
Advisory services on industry investments, sponsorship opportunities, and partnership activations that enhance brand positioning and market credibility.
- ROI analysis for sponsorships
- Partnership messaging frameworks
- Co-marketing opportunity evaluation
TVREV TLC Partnership
Amplifying Thought Leadership Through Video — Scoped Separately
TVREV has established itself as the premier independent voice covering the transformation of television advertising. Through our partnership with Alan Wolk and the TVREV ecosystem, Madhive gains unparalleled access to an engaged audience of 50,000+ industry decision-makers, complemented by video content distribution that amplifies your executive team's expertise.
This partnership extends beyond traditional sponsorship to create genuine editorial value. We collaborate on content that serves TVREV's audience while positioning Madhive at the center of critical industry conversations. The result is authentic thought leadership that builds trust and credibility with your target accounts.
Newsletter Ecosystem
Monthly sponsorship placement in Hanlon's Local feature plus two dedicated e-blast sends to TVREV's full subscriber base of 50,000 industry professionals.
Editorial Integration
One published byline per month, either co-authored with TVREV editorial team or sponsored, ensuring Madhive perspectives reach engaged readers.
Video Content Series
Quarterly executive video ingest sessions produce tentpole content, series sponsorships, and weekly video clip distribution across TVREV's YouTube and social channels.
Measurement & Attribution
TVREV partnership performance is tracked through newsletter open rates, click-through rates, video view metrics, website traffic attribution, and lead generation tied to content engagement. Quarterly performance reviews ensure optimization and maximum ROI.
Next Steps
Launching Strategic Partnership
We're ready to hit the ground running. Our proven onboarding process (& history of collaboration) ensures rapid activation while building the strategic foundation for long-term success. Within 30 days of kickoff, you'll see tangible momentum across media relations, content production, and industry engagement.
Scope Confirmation
Finalize retainer agreement, deliverables matrix, and success metrics aligned to your business priorities and market positioning goals.
Campaign Calendar
Align on initial GTM themes for Q1, identify quick-win media opportunities, and map content calendar to product roadmap and business milestones.
Executive Onboarding
Schedule kickoff meetings and conduct executive interviews with Chris, Jim, and key team members to capture insights and establish content baseline.
15
Experts Available
Across difference practice areas
25K
Monthly Investment
Comprehensive retainer delivering full-service support
4
Service Pillars
Integrated approach across strategy, PR, content and events